The team

Vicki Spencer-Francis

Managing Director

Vicki has over 20 years’ experience in comms starting as a volunteer at channel 4 in 1998. Since then she went onto launch the UKs first digital channels at Granada Sky Broadcasting and the Cbeebies and CBBC channels at the BBC. Since moving back to Wales Vicki gained government experience both locally and nationally before launching Cowshed in 2014. Putting passion and purpose first, Vicki is steadfast in delivering campaigns for organisations the team believe in and she’s built an extremely talented team to help her do it.

Kate Mann

Associate Director

Kate leads the team through the most complex of our campaigns. A multi-award winning mother of two, Kate’s strategic thinking and knowledge of media relations makes sure our campaigns are wide reaching and inspire people to act.

Stacey Oliver

Sustainability Director

Stacey started her career at Comic Relief where she met Vicki. Cowshed’s first employee, Stacey has delivered some of our most recognisable campaigns, leading on clients including National Adoption Service, Public Health Wales and National Trust.

David Francis

Finance Director

Dave manages his role as overseer of finance and strategy at Cowshed between his other roles which take him around the globe. A Finance Director with over 20 years’ experience working for FTSE 100 companies, Cowshed are incredibly lucky to have his strategic and global vision to guide them as they grow. (Dave wrote that bit!)

Amelia Stevens

Director of Strategy and Insights

Amelia heads up our digital and creative teams and is responsible for strategy, insights, planning and innovation. A MIPA and Google accredited practitioner, Amelia has over 16 years of media planning and buying experience. Her expertise spans multiple sectors - from delivering student campaigns for brands like Apple and Dominos to behaviour change campaigns for Welsh Government and public health.

Aamir Mohammed

Media and Editorial Officer

Aamir was crowned the UK's young journalist of the year in 2019 and has worked at award winning newsrooms in Wales and London. He’s now at cowshed to ensure every campaign produced is of the highest quality, that our media relations is on point and our campaigns get the recognition they deserve.

Ananya Dcruz

Campaign Administrator

For a self-professed home-body, Ananya has come from India to Wales and USW’s Fashion Promotion course to Cowshed bringing with her rich knowledge, creative flair and gentle vibes from the eastern shores to help us mindfully design and further our ongoing projects.

Beth Edwards

Campaign Director

With over a decade at BBC news, Beth puts audiences at the heart of everything she does, particularly underserved Welsh communities. Beth – who is also a Media Trust mentor and coach – leads our campaign team to produce inclusive campaigns.

Charlie Simpson

Head of Creative

Charlie joins Cowshed having developed her career in London. She brings with her experience of working on some of the UK’s best known brand campaigns that hit the mark both creatively and effectively. As Head of Creative she ensures our output packs a punch creatively.

Claudia Rutherford

Junior Campaign Officer

Claudia is the founding editor of Santes Dwynwen Magazine, an online publication covering arts, culture, and social issues within Wales. She is passionate about championing underrepresented backgrounds through digital media and now our campaigns.

Harry Gardiner

Junior Web Developer

Following a number of years managing hotels on the slopes of the French Alps, Harry joined cowshed in March 2021 for a complete change of career direction. Completing a fully immersive bootcamp in all things development, Harry is now ready to throw himself into building accessible and intuitive sites that make an impact. We’re just waiting to see how we can use his ski and French knowledge somewhere too.

Hollie Edwards

Middleweight Designer

Hollie is a creative designer with a real drive for concept driven design. Having numerous years of experience in both print and digital fields, she has brought a wealth of knowledge and skills to the team at Cowshed. Ideas and imagination really are second nature to this creative soul.

Holly Hughes

Campaign Manager

Holly, who has worked her way from publishing to digital marketing, is driven by data and conversions. She mostly talks in marketing abbreviations (KPI, ToF, CAC, ROI), but we wouldn’t want it any other way.

Ina Mougiollari

PPC Specialist

Quick to understand the client's needs, Ina develops stand-out PPC campaigns. She loves nothing more than deep diving into researching the client’s digital accounts and deliver campaigns that are relevant, timely and impactful.

Grace Springer

Junior Multimedia Producer

Grace is on our internship programme to hone her existing skills and learn lots of new ones including media relations, campaign planning and social media. With work published on ITV Wales, Wales Online and Buzz, Grace's experience in filming and photography is already proving to be invaluable. Her LGBTQ+ photography project continues to be exhibited in St Fagans. So go check it out!

James Cavanagh

Head of Digital

With over a decade of experience in digital marketing and coming from a background of working both In-house and agency-side, James - or JC as he is fondly known - leads our digital team as an analytical thinker and problem solver, eager to make an impact across all digital offerings from web development to PPC.

Lisa Jones

Operations Manager

Lisa originally hails from Belfast but has spent most of her life living in Wales. A networker and campaigner for organisations including Amnesty International Wales and Macmillan Cancer Support, she's experienced in public affairs and influencing government policy. She spent 10 years working at BBC Wales, mainly on the BAFTA award-winning Capture Wales / Cipolwg ar Gymru, Digital Storytelling Project.

Llinos Dafydd

Welsh Language Creative Copywriter

With 15 years’ experience working in the communications industry as a journalist and editor, Llinos is a natural juggler with words, especially through the medium of Welsh. She’s passionate about Welsh and seeing the language thrive on new platforms such as social media and online marketing. Llinos is also a poet with over 30 awards to her name and a mother of four daughters. She’s a professional multitasker and her best work is done when there’s some delicious coffee at hand.

Maris Latham

Graphic Designer

Maris is a bilingual graphic and typographic designer with a love for typography. A passionate, determined and dedicated individual, striving to create meaningful work that generates a positive impact.

Rhian Drummond

Creative copywriter

A seasoned copywriter and creative thinker with more years’ experience than she cares to admit, Rhian is responsible for the words and ideas behind our award-winning campaigns. Despite being an advertising veteran, Rhian still lives for the thrill of watching her concepts becoming fully fledged campaigns and can generally be heard squealing “like a pig” – her own words – when she sees her ads out in the wild.

Rhiannon Smith

Campaign Officer

With an avid interest in charity communications, sustainability and community engagement, Rhiannon is dedicated to delivering results that make a real difference to people’s lives. She also loves to flex her creative muscles when creating content for digital platforms, and is particularly partial to a good meme and a dodgy dad joke!

Rhian Richards

Campaign Manager

With almost 10 years’ experience managing local, national and international integrated arts and culture campaigns, Rhian has a true passion for delivering work that connects, drives change and matters. With two small children and a rowdy Labrador to contend with, Rhian is a skilled multitasker and is dedicated to ensuring her work is delivered to the highest standard every time.

Tom Wilding


Tom is an award-winning designer with 15 years' experience across in-house, agency and freelance in locations around the UK. He's worked with a huge range of clients in that time, including Mattel, The United Nations and VSO International. From concept to delivery, Tom loves to bring a 'bigger picture' approach to projects and still gets a kick out of seeing his ideas out in the wild, especially when they provoke conversation.

Admiral Archibald Duff


Archie isn’t in the office much because he’s too naughty but he will make special guest appearances on request. Please let us know if you’re coming in and want to see him.

Caerdydd brifddinas Cymru

Our Address

Cowshed Communication
1st Floor,
Park House,
Greyfriars Rd,

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