Spread the Love
United Purpose
City Of Arcades Day
Client / Sector :
FOR Cardiff
Target market :
Cardiff and surrounding areas
Deliverables :
- Increase footfall in the city centre
- Engage 80 businesses to get involved
- Raise the profile of Cardiff’s arcades
Project Overview :
Following the launch of the City of Arcades campaign in July 2018, we put on a unique event – City of Arcades Day – in 2019 to maintain momentum and drive visitors to the city centre to explore what the arcades have to offer.
City of Arcades Day was held on Saturday 16th November with two weeks of activity leading up to the day. Working closely with businesses, media, partners and influencers, we were able to kick-start the Christmas shopping period in style and celebrate the seven historic arcades that make Cardiff unique.
City Of Arcades Day
Client / Sector :
FOR Cardiff
Target market :
Cardiff and surrounding areas
Deliverables :
- Increase footfall in the city centre
- Engage 80 businesses to get involved
- Raise the profile of Cardiff’s arcades
Project Overview :
Following the launch of the City of Arcades campaign in July 2018, we put on a unique event – City of Arcades Day – in 2019 to maintain momentum and drive visitors to the city centre to explore what the arcades have to offer.
City of Arcades Day was held on Saturday 16th November with two weeks of activity leading up to the day. Working closely with businesses, media, partners and influencers, we were able to kick-start the Christmas shopping period in style and celebrate the seven historic arcades that make Cardiff unique.
Results
6% increase in footfall compared to the previous year
Generated 18 pieces of media coverage with 4.4m opportunities to see
Produced two videos, generating 77,877 views over the campaign period
Generated an overall reach of 404.4k on social media with 7,994 engagements
Generated 5,027 website clicks through digital advertising
Engaged 87 businesses, with 63% seeing an increase in sales as a result of the day
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Our Address
Cowshed Communication
3rd Floor,
Park House,
Greyfriars Rd,
Cardiff
CF103AF