
Spread the Love
United Purpose
Syrian refugee families face a constant battle to keep their children’s shoes and clothes dry during winter storms, flooding and snow. This is something we can all relate to. A parent or not, nobody wants to see a child unable to stay warm and dry. Through storytelling and visual representation, we worked with UNHCR, the United Nations Refugee Agency to demonstrate the harsh reality refugee families are living in to drive donations to its winter appeal.
Our media campaign was created to get people talking, tell the stories of the people struggling and demonstrate the impact of donations.
November 1, 2019
January 1, 2020
February 29, 2020
Syrian refugee families face a constant battle to keep their children’s shoes and clothes dry during winter storms, flooding and snow. This is something we can all relate to. A parent or not, nobody wants to see a child unable to stay warm and dry. Through storytelling and visual representation, we worked with UNHCR, the United Nations Refugee Agency to demonstrate the harsh reality refugee families are living in to drive donations to its winter appeal.
Our media campaign was created to get people talking, tell the stories of the people struggling and demonstrate the impact of donations.
November 1, 2019
January 1, 2020
February 29, 2020
Five pieces of coverage including the Metro, the Independent, the Guardian (campaign launched during month of Australian Fires, Coronavirus outbreak, Prince Harry and Meghan leaving royal duties)
Nine influencers engaged with a reach over 700,000 across channels
Over 182,000 USD raised in the UK in the week of media and fundraising channels outreach for Idlib crisis
United Purpose
BBC Wales
Cadwyn Housing
FOR Cardiff
FOR Cardiff
Visit Wales
University Hospital of Wales
Comic Relief
Cowshed Communication
3rd Floor,
Park House,
Greyfriars Rd,
Cardiff
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