WALES’ leading integrated creative agency has welcomed five new specialists to support the growth of Cowshed.
The award-winning agency are expanding the Cardiff-based team, having won new clients Cardiff University, Wales Co-operative Centre, Development Bank of Wales and Royal College of Nursing.
Amelia Stevens joins the agency as Director of Strategy & Insight. Amelia helped grow S3 Advertising from four to more than 30 people and secured clients such as National Farmers Union, University of South Wales and the Football Association of Wales. From there, she went on to become Media Director at Golley Slater, where until recently she had been overseeing the media strategy for Welsh Government’s Keep Wales Safe campaign. With over 15 years’ experience, Amelia will oversee the media, digital and creative studio and lead on strategic insight and new business. She joins the senior leadership team alongside Kate Mann and David Francis.
James Cavanagh joins as Head of Digital. James brings in-house and agency experience to the role, leading the web and digital marketing teams to create impactful and meaningful campaigns. A month into his role, he’s hit the ground running with projects for Perago, Social Care Wales and Cricket Wales.
Heading up Cowshed’s new editorial and content team is Ruth Harrison. Previously Features Writer at The Sun, Ruth brings more than 10 years’ experience of working in fast-paced newsrooms in London and Cardiff. Her experience of journalism will ensure the agency lands coverage across Wales, the UK and beyond.
The campaign team has also received a boost with three new additions to drive the agencies’ award-winning campaigns forward. Former Campaign Manager Holly Fairclough, who was the youngest person in the UK to achieve chartered recognition, has been promoted to Campaign Director and brings her expertise of integrated campaigns and media relations. While former Senior Account Manager, Laura Jones joins the team as Campaign Director from BrandContent where she led the consumer PR on FTSE100 brands in the financial services sector. Laura has also previously worked with brands including Tesco, Specsavers, and NutriBullet.
While Chisomo Phiri also joins the agency as Campaign Officer. At Swansea University Chizi was a student Union President, she was also Women’s Officer at NUS Wales where she ran a nationwide campaign on period poverty. Since then she has gained experience at digital PR agency Seeker Digital and has driven change at Chwarae Teg as Policy and Communications Partner.
Director of Strategy and Insight Amelia Stevens said: ‘I am thrilled to be joining the award-winning team at Cowshed at such a pivotal time in their growth. I look forward to adding top class strategy and insight to their already winning integrated offering and helping deliver campaigns that work for clients we love and causes we believe in.’
Campaign Officer Chizi said: ‘Having worked in student politics, the charity and private sector, I know how to deliver campaigns that make a difference – and I am ready to do just that at Cowshed. I am incredibly excited to join the team as I have always been impressed by their campaigns, clients, and their reputation. Their commitment as a Blueprint Ally to improve diversity to attract, retain and nurture diverse talent in Wales is essential to help drive change in the PR industry.’
Founder and Managing Director, Vicki Spencer-Francis added: ‘Integration is where agencies need to be right now. For us, connecting creativity, culture and technology to our strong purpose of causes we believe in, is essential to serve the right content, in the right place, at the right time for an increasingly discerning audience.
‘And our incredible new hires join our award-winning team of talent, expanding the specialties within our business.
‘It’s been a very hard year for everyone. We’re coming out stronger and more committed than ever to our people, our clients and to innovation so that we can better serve existing clients and attract new ones as businesses across the UK scale up for recovery.’