#WeNeedNature

Client / Sector :

Environment / Not-for-profit

Target market :

Stakeholders and general public across Wales

Deliverables :

Bilingual stakeholder toolkit
Stakeholder outreach to 130 people
Press release and media relations

Project Overview :

Cowshed was taken on by WWF Cymru to show the Future Generations Commissioner of Wales that nature restoration is not only a priority for people but a necessity. With the commissioner publishing a report in Spring 2020 on what she deems a priority for Welsh Government to create a better future for Wales, the campaign was perfectly timed to show her how much Wales needs nature.

We reached out to stakeholders and the general public across Wales to engage them in the campaign and encourage them to show the commissioner why we all need nature. We also issued a press release to regional and national media to encourage the general public to join in the campaign on the 19th December.

November 18, 2019

Awarded Contract

Contract begins

December 19, 2019

Campaign launch

#WeNeedNature day launched

December 19, 2019

Campaign end

#WeNeedNature

Client / Sector :

Environment / Not-for-profit

Target market :

Stakeholders and general public across Wales

Deliverables :

Bilingual stakeholder toolkit
Stakeholder outreach to 130 people
Press release and media relations

Project Overview :

Cowshed was taken on by WWF Cymru to show the Future Generations Commissioner of Wales that nature restoration is not only a priority for people but a necessity. With the commissioner publishing a report in Spring 2020 on what she deems a priority for Welsh Government to create a better future for Wales, the campaign was perfectly timed to show her how much Wales needs nature.

We reached out to stakeholders and the general public across Wales to engage them in the campaign and encourage them to show the commissioner why we all need nature. We also issued a press release to regional and national media to encourage the general public to join in the campaign on the 19th December.

November 18, 2019

Awarded Contract

Contract begins

December 19, 2019

Campaign launch

#WeNeedNature day launched

December 19, 2019

Campaign end

Results

Nine pieces of coverage, including Wales Online and ITV online
60 people sharing messages (+200% on KPI)
100 posts shared throughout the day, of which 10 were shared by the Future Generations Commissioner
9k engagements on #WeNeedNature and #OurFutureWales on social media
779 interactions on hashtags
8m impressions on the hashtags on 19th December

More case studies

Caerdydd brifddinas Cymru

Our Address

Cowshed Communication
3rd Floor,
Park House,
Greyfriars Rd,
Cardiff
CF103AF

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