WeCare

Client / Sector :

Social Care Wales

Target market :

Wales

Deliverables :

  • Stimulate interest in social care and early years careers
  • Raise the profile of the sector with the public
  • Raise the profile of partners and stakeholders
  • Create ownership and sustainability for the campaign across the regions

Project Overview :

We were briefed by Social Care Wales to design, develop and deliver a bilingual campaign to raise awareness around the value of social care and early years and childcare whilst raising the overall status of the care profession/s.

This campaign supports the long-term sustainability and viability of the future workforce in Wales. Changing perceptions and inspiring people and communities to join the sector.

April 2, 2018

Awarded Contract

Awarded a three year contract to stimulate interest in and raise awareness of careers in Early Years childcare and Social Care in Wales

March 5, 2019

Campaign launch

We launched the campaign with a new website, social media, press releases as well as digital and outdoor advertising

April 19, 2019

Campaign end

WeCare

Client / Sector :

Social Care Wales

Target market :

Wales

Deliverables :

  • Stimulate interest in social care and early years careers
  • Raise the profile of the sector with the public
  • Raise the profile of partners and stakeholders
  • Create ownership and sustainability for the campaign across the regions

Project Overview :

We were briefed by Social Care Wales to design, develop and deliver a bilingual campaign to raise awareness around the value of social care and early years and childcare whilst raising the overall status of the care profession/s.

This campaign supports the long-term sustainability and viability of the future workforce in Wales. Changing perceptions and inspiring people and communities to join the sector.

April 2, 2018

Awarded Contract

Awarded a three year contract to stimulate interest in and raise awareness of careers in Early Years childcare and Social Care in Wales

March 5, 2019

Campaign launch

We launched the campaign with a new website, social media, press releases as well as digital and outdoor advertising

April 19, 2019

Campaign end

Results

During our first six week campaign:

Tested and developed a campaign brand

Produced ten case studies, showcasing honest stories from real people with 76, 245 views

Produced 71 pieces of media coverage

Ten pieces of broadcast coverage

Had a media reach of nearly 10m people

Over 2,500 likes / followers on social media

Built a website which received 12,000 unique visitors and has over 200 stake holders engaged

More case studies

Caerdydd brifddinas Cymru

Our Address

Cowshed Communication
3rd Floor,
Park House,
Greyfriars Rd,
Cardiff
CF103AF

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