
Spread the Love
United Purpose
Cadwyn is a not for profit organisation with housing roots. Cardiff-based, they provide affordable homes to people from all walks of life and those who are at risk of homelessness. According to Cardiff Council, almost 400 additional households are added to the waiting list for housing each month, with a huge need for more properties.
Tasked with creating a moment on a small budget, we launched a social media challenge to find small, wooden houses hidden in popular Cardiff landmarks, asking people to share and decorate using #The400.
May 1, 2019
August 12, 2019
August 25, 2019
Cadwyn is a not for profit organisation with housing roots. Cardiff-based, they provide affordable homes to people from all walks of life and those who are at risk of homelessness. According to Cardiff Council, almost 400 additional households are added to the waiting list for housing each month, with a huge need for more properties.
Tasked with creating a moment on a small budget, we launched a social media challenge to find small, wooden houses hidden in popular Cardiff landmarks, asking people to share and decorate using #The400.
May 1, 2019
August 12, 2019
August 25, 2019
644 visitors to the website
11 pieces of broadcast and print coverage
Seven stakeholders involved
15 landlords enquiring with Cadwyn equating to 25 properties
Enquiries from a further 15 investor landlords looking for properties specifically in areas Cadwyn operate to lease with them
100% positive sentiment online
United Purpose
BBC Wales
FOR Cardiff
FOR Cardiff
United Nations High Commissioner for Refugees
Visit Wales
University Hospital of Wales
Comic Relief
Cowshed Communication
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