#The400

Client / Sector :

Cadwyn Housing

Target market :

Cardiff and surrounding areas

Deliverables :

  • Launched social media challenge across social
  • Designing a microsite to manage the campaign
  • Digital advertising campaign to promote activity
  • Media relations, speaking to real people about their stories, manging interviews and requests
  • Working with partners to galvanise support

Project Overview :

Cadwyn is a not for profit organisation with housing roots. Cardiff-based, they provide affordable homes to people from all walks of life and those who are at risk of homelessness. According to Cardiff Council, almost 400 additional households are added to the waiting list for housing each month, with a huge need for more properties.

Tasked with creating a moment on a small budget, we launched a social media challenge to find small, wooden houses hidden in popular Cardiff landmarks, asking people to share and decorate using #The400.

May 1, 2019

Awarded Contract

August 12, 2019

Campaign launch

August 25, 2019

Campaign end

#The400

Client / Sector :

Cadwyn Housing

Target market :

Cardiff and surrounding areas

Deliverables :

  • Launched social media challenge across social
  • Designing a microsite to manage the campaign
  • Digital advertising campaign to promote activity
  • Media relations, speaking to real people about their stories, manging interviews and requests
  • Working with partners to galvanise support

Project Overview :

Cadwyn is a not for profit organisation with housing roots. Cardiff-based, they provide affordable homes to people from all walks of life and those who are at risk of homelessness. According to Cardiff Council, almost 400 additional households are added to the waiting list for housing each month, with a huge need for more properties.

Tasked with creating a moment on a small budget, we launched a social media challenge to find small, wooden houses hidden in popular Cardiff landmarks, asking people to share and decorate using #The400.

May 1, 2019

Awarded Contract

August 12, 2019

Campaign launch

August 25, 2019

Campaign end

Results

644 visitors to the website

11 pieces of broadcast and print coverage

Seven stakeholders involved

15 landlords enquiring with Cadwyn equating to 25 properties

Enquiries from a further 15 investor landlords looking for properties specifically in areas Cadwyn operate to lease with them

100% positive sentiment online

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Cowshed Communication
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Park House,
Greyfriars Rd,
Cardiff
CF103AF

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