MyOU

Client / Sector :

Open University in Wales

Target market :

Students and family in Wales

Deliverables :

  • Develop emotive video case studies telling real stories about the graduates, their families and personal journey to graduation whilst showcasing diverse and rich backgrounds of OU students
  • Engage with Welsh based businesses connected to The Open University, building momentum on social in the build up to and on graduation day
  • Media outreach – supported by regional case studies, forward feature opportunities and access to honorary graduate
  • Design and produce a 6ft OU shield to use as a point of focus encouraging graduates to take pictures with and share on social
  • Build engaging content across social telling inspiring stories. Sharing all stories through the hashtag #MYOU to showcase variety and diversity of students
  • Provide on the day bilingual social media support
  • Creation, management and moderation of a live social wall, projected onto Millennium Centre atrium

Project Overview :

Commissioned by The Open University in Wales to deliver a bi-lingual social media and PR campaign in the lead up to the 2018 Graduation Ceremony. Objectives:

  • Engage with the students graduating , their families and supporters
    • 400+ students in advance of and during ceremony
  • Create a sense of pride and passion that sets aside the OU as most innovative and diverse place to learn and change lives in Wales
    • 1 million social impressions
    • 9,000 direct engagements
    • 6,000 video views
    • 100% positive sentiment
  • Secure seven pieces on national and regional press
  • Secure social media support with 10 key stakeholders
  • Increase awareness and interest in The Open University in Wales
    • 35% increase in unique visits to website
    • 5% increase in enquiries

September 10, 2018

Awarded Contract

Commissioned by The Open University in Wales to deliver a bi-lingual social media and PR campaign in the lead up to the 2018 Graduation Ceremony

October 18, 2018

Campaign launch

Launching the #MyOU on the 2018 graduation day

October 19, 2018

Campaign end

MyOU

Client / Sector :

Open University in Wales

Target market :

Students and family in Wales

Deliverables :

  • Develop emotive video case studies telling real stories about the graduates, their families and personal journey to graduation whilst showcasing diverse and rich backgrounds of OU students
  • Engage with Welsh based businesses connected to The Open University, building momentum on social in the build up to and on graduation day
  • Media outreach – supported by regional case studies, forward feature opportunities and access to honorary graduate
  • Design and produce a 6ft OU shield to use as a point of focus encouraging graduates to take pictures with and share on social
  • Build engaging content across social telling inspiring stories. Sharing all stories through the hashtag #MYOU to showcase variety and diversity of students
  • Provide on the day bilingual social media support
  • Creation, management and moderation of a live social wall, projected onto Millennium Centre atrium

Project Overview :

Commissioned by The Open University in Wales to deliver a bi-lingual social media and PR campaign in the lead up to the 2018 Graduation Ceremony. Objectives:

  • Engage with the students graduating , their families and supporters
    • 400+ students in advance of and during ceremony
  • Create a sense of pride and passion that sets aside the OU as most innovative and diverse place to learn and change lives in Wales
    • 1 million social impressions
    • 9,000 direct engagements
    • 6,000 video views
    • 100% positive sentiment
  • Secure seven pieces on national and regional press
  • Secure social media support with 10 key stakeholders
  • Increase awareness and interest in The Open University in Wales
    • 35% increase in unique visits to website
    • 5% increase in enquiries

September 10, 2018

Awarded Contract

Commissioned by The Open University in Wales to deliver a bi-lingual social media and PR campaign in the lead up to the 2018 Graduation Ceremony

October 18, 2018

Campaign launch

Launching the #MyOU on the 2018 graduation day

October 19, 2018

Campaign end

Results

Engaged with students, families and supporters during ceremony

150 new followers across social media (+4% up on KPI)

7 million impressions (+1270% up on KPI)

5k engagements (+38.8% up on KPI)

10k video views (+66.6% up on KPI)

 

Secure seven items of coverage

Five broadcast media (+90% up on KPI)

Two print and one online (+10% on KPI)

 

Secure 10 stakeholders

Secure 11 stakeholders (+10% on KPI)

 

Increased unique visitors to website by 45% (+10% up ontarget)

179 direct enquiries to Open University (+101% up on target)

100% positive social sentiment

 

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