PISA

Client / Sector :

PISA / Education Wales

Target market :

Students in Wales

Deliverables :

  • Focus groups with pupils and parents across Wales
  • Produce a video to help schools inspire pupils to take part in PISA 2018
  • Produce a communications pack for schools to help parents understand the importance of PISA

Project Overview :

Cowshed worked with the Welsh Government policy team to help raise awareness and understanding of the Programme of International Student Assessment (PISA) 2018.

We carried out four in depth focus groups with year 10 pupils and their parents across Wales to inform the production of materials that would effectively engage and explain the importance of and benefits of PISA.

Following our research and insight gathering, we produced a short emotive film (in English and Welsh) that was played to all pupils in Wales selected to take part in PISA 2018. The video was so well received, in 2019 it will be used at the Education Wales National Mission hero video.

April 1, 2018

Awarded Contract

Awarded contract to raise awareness of PISA

September 3, 2018

Campaign launch

Launched with a campaign video and communication packs

September 28, 2018

Campaign end

PISA

Client / Sector :

PISA / Education Wales

Target market :

Students in Wales

Deliverables :

  • Focus groups with pupils and parents across Wales
  • Produce a video to help schools inspire pupils to take part in PISA 2018
  • Produce a communications pack for schools to help parents understand the importance of PISA

Project Overview :

Cowshed worked with the Welsh Government policy team to help raise awareness and understanding of the Programme of International Student Assessment (PISA) 2018.

We carried out four in depth focus groups with year 10 pupils and their parents across Wales to inform the production of materials that would effectively engage and explain the importance of and benefits of PISA.

Following our research and insight gathering, we produced a short emotive film (in English and Welsh) that was played to all pupils in Wales selected to take part in PISA 2018. The video was so well received, in 2019 it will be used at the Education Wales National Mission hero video.

April 1, 2018

Awarded Contract

Awarded contract to raise awareness of PISA

September 3, 2018

Campaign launch

Launched with a campaign video and communication packs

September 28, 2018

Campaign end

Results

The video was so well received by pupils across Wales, Welsh Government are now using the video as the hero video for Education in Wales – Out National Mission.

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