Sport Relief 2020

Client / Sector :

Sport Relief 2020

Target market :

General public in Wales, West Midlands, South West and the West

Deliverables :

  • Secure media coverage and social media influencer activity across all four regions
  • Organise key media moments in cities with high donations – such as Cardiff, Bristol, Birmingham
  • Secure one regionally relevant Comic Relief funded project story on each regional BBC outlet

Project Overview :

Cowshed began working on Comic Relief in 2014 and have supported their regional PR in the South West, West and West Midlands ever since. We encourage the public to fundraise, donate and watch the big show.
Working closely with businesses, media and influencers, we make noise across four regions through big stunts, events, and visits to the projects in vital need of Comic Relief funding. Our aim is to bring the regions together and encourage people to raise life-changing amounts of money.

December 3, 2020

Awarded Contract

February 4, 2020

Campaign launch

March 13, 2020

Campaign end

Sport Relief 2020

Client / Sector :

Sport Relief 2020

Target market :

General public in Wales, West Midlands, South West and the West

Deliverables :

  • Secure media coverage and social media influencer activity across all four regions
  • Organise key media moments in cities with high donations – such as Cardiff, Bristol, Birmingham
  • Secure one regionally relevant Comic Relief funded project story on each regional BBC outlet

Project Overview :

Cowshed began working on Comic Relief in 2014 and have supported their regional PR in the South West, West and West Midlands ever since. We encourage the public to fundraise, donate and watch the big show.
Working closely with businesses, media and influencers, we make noise across four regions through big stunts, events, and visits to the projects in vital need of Comic Relief funding. Our aim is to bring the regions together and encourage people to raise life-changing amounts of money.

December 3, 2020

Awarded Contract

February 4, 2020

Campaign launch

March 13, 2020

Campaign end

Results

579 pieces of coverage across our four regions (+221% on KPI)

30 pieces of coverage for our activation moments in key cities (+171% on previous year, 2019)

26 influencers engaged (+30% on KPI)

13 pieces of BBC coverage in our regions – project stories filmed and placed in all BBC regional media outlets, including Bristol online article about Integrate UK making it into the top 10 BBC national articles of the day

41 million total overall estimated reach

More case studies

Caerdydd brifddinas Cymru

Our Address

Cowshed Communication
3rd Floor,
Park House,
Greyfriars Rd,
Cardiff
CF103AF

Keep in touch