Professional Teaching Awards Cymru 2018/19

Client / Sector :

Education

Target market :

Teachers who have made a real difference, stakeholders, consortia and local authorities

Deliverables :

Over 600 calls to schools to encourage nominations
39 case study films with finalists filmed across Wales with bilingual subtitles
Social media content calendars
Social media moving graphics
Digital advertisement graphics
Copy for ceremony script
Bilingual collateral (copy and design) for 48-page ceremony programme, menu, certificates, signage, postcards, stage backdrops

Project Overview :

Professional Teaching Awards Cymru is a Welsh Government campaign ran by the education department. It was founded in 2017 to honour the achievement of teachers and education professionals across Wales, championing the success in education an demonstrating the utmost dedication and commitment in the process.

Cowshed was taken on to create a campaign to showcase the hard work of these teaching professionals and inspire others to nominate their own outstanding teachers – giving them the recognition they deserve.

September 2, 2019

Awarded Contract

Contract begins

October 7, 2019

Campaign launch

Launch of Professional Teaching Awards 2018/19

May 12, 2019

Campaign end

Professional Teaching Awards Cymru 2018/19

Client / Sector :

Education

Target market :

Teachers who have made a real difference, stakeholders, consortia and local authorities

Deliverables :

Over 600 calls to schools to encourage nominations
39 case study films with finalists filmed across Wales with bilingual subtitles
Social media content calendars
Social media moving graphics
Digital advertisement graphics
Copy for ceremony script
Bilingual collateral (copy and design) for 48-page ceremony programme, menu, certificates, signage, postcards, stage backdrops

Project Overview :

Professional Teaching Awards Cymru is a Welsh Government campaign ran by the education department. It was founded in 2017 to honour the achievement of teachers and education professionals across Wales, championing the success in education an demonstrating the utmost dedication and commitment in the process.

Cowshed was taken on to create a campaign to showcase the hard work of these teaching professionals and inspire others to nominate their own outstanding teachers – giving them the recognition they deserve.

September 2, 2019

Awarded Contract

Contract begins

October 7, 2019

Campaign launch

Launch of Professional Teaching Awards 2018/19

May 12, 2019

Campaign end

Results

Estimated 792.2k social media reach of #TeachingAwardsCymru mentions
9m potential reach from WG Education and Minister accounts (up 725% on previous year)
96 pieces of coverage (up 28% on previous year)
Estimated 1.2m OTS for press coverage
Estimated total reach of 1.9m reach from social media and press coverage
9m engagements on Twitter (up 30,000% on previous year)

More case studies

Caerdydd brifddinas Cymru

Our Address

Cowshed Communication
3rd Floor,
Park House,
Greyfriars Rd,
Cardiff
CF103AF

Keep in touch