HMP Send Royal Visit

Client / Sector :

The Forward Trust HMP Send visit

Target market :

National media/general public

Deliverables :

  • Press release and media relations
  • Manage media relations on the ground at the visit
  • Encourage as many press outlets to mention the Forward Trust as possible

Project Overview :

The Forward Trust is one of the largest providers of intensive, abstinence-based addiction services in the UK, working across the country to empower people to break the often interlinked cycles of addiction or crime.

Cowshed first worked with The Forward Trust in 2015, when Her Royal Highness The Duchess of Cambridge visited HMP Send to see the hard work of Forward’s 12-step prison-based drug and alcohol and program. We were delighted when Forward approached us again to manage the media relations around The Duchess of Cambridge’s second visit, reuniting with the women she met five years previously.

With one member of the team managing the 20 journalists and camera crew on-site, the rest of the team were back in the office issuing the story to local, national and international press, ensuring they spread the news far and wide about not only The Duchess’ visit but the important work of The Forward Trust.

January 10, 2020

Awarded Contract

Contract begins

January 10, 2020

Campaign launch

January 22, 2020

Campaign end

HMP Send Royal Visit

Client / Sector :

The Forward Trust HMP Send visit

Target market :

National media/general public

Deliverables :

  • Press release and media relations
  • Manage media relations on the ground at the visit
  • Encourage as many press outlets to mention the Forward Trust as possible

Project Overview :

The Forward Trust is one of the largest providers of intensive, abstinence-based addiction services in the UK, working across the country to empower people to break the often interlinked cycles of addiction or crime.

Cowshed first worked with The Forward Trust in 2015, when Her Royal Highness The Duchess of Cambridge visited HMP Send to see the hard work of Forward’s 12-step prison-based drug and alcohol and program. We were delighted when Forward approached us again to manage the media relations around The Duchess of Cambridge’s second visit, reuniting with the women she met five years previously.

With one member of the team managing the 20 journalists and camera crew on-site, the rest of the team were back in the office issuing the story to local, national and international press, ensuring they spread the news far and wide about not only The Duchess’ visit but the important work of The Forward Trust.

January 10, 2020

Awarded Contract

Contract begins

January 10, 2020

Campaign launch

January 22, 2020

Campaign end

Results

88 pieces of coverage mentioning Forward Trust
35 national pieces including The Times, The Daily Mail, ITV news, BBC news, The Evening Standard and The Daily Express
25 international pieces including International Business Times, E! Online, MSN UAE, New Idea Australia, Hola US, and Cosmo Russia
28 regional pieces including This is Local London, Barry and District News, White Haven News, Jersey Evening Post, and BBC Radio Surrey
125m OTS

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