Give DIFFerently

Client / Sector :

FOR Cardiff

Target market :

Cardiff

Deliverables :

  • Brand development and soft launch
  • Full launch – awareness campaign led by Wales’ first contactless giving technology for homelessness enabling people to use their contactless card to tap an interactive screen to donate £2, 24/7
  • Campaign momentum – awareness activity to maximise on footfall on FOR Cardiff’s Christmas Gingerbread House with installation of contactless giving windows
  • Proving progress – money raised, beneficiaries

Project Overview :

Speaking to businesses, FOR Cardiff identified a concern in the community about the growth in homelessness (78% in 2017) and a desire to help in a meaningful way.

They approached homeless charities across the city to create a partnership approach to tackling the issue.

Give DIFFerently is a campaign to bring businesses, homelessness charities and the public together on the issue of homelessness, to raise awareness of the rise in rough sleeping and street begging and inspire the public to think differently about how they give to those living on the streets.

January 1, 2018

Awarded Contract

March 5, 2018

Campaign launch

November 30, 2019

Campaign end

Give DIFFerently

Client / Sector :

FOR Cardiff

Target market :

Cardiff

Deliverables :

  • Brand development and soft launch
  • Full launch – awareness campaign led by Wales’ first contactless giving technology for homelessness enabling people to use their contactless card to tap an interactive screen to donate £2, 24/7
  • Campaign momentum – awareness activity to maximise on footfall on FOR Cardiff’s Christmas Gingerbread House with installation of contactless giving windows
  • Proving progress – money raised, beneficiaries

Project Overview :

Speaking to businesses, FOR Cardiff identified a concern in the community about the growth in homelessness (78% in 2017) and a desire to help in a meaningful way.

They approached homeless charities across the city to create a partnership approach to tackling the issue.

Give DIFFerently is a campaign to bring businesses, homelessness charities and the public together on the issue of homelessness, to raise awareness of the rise in rough sleeping and street begging and inspire the public to think differently about how they give to those living on the streets.

January 1, 2018

Awarded Contract

March 5, 2018

Campaign launch

November 30, 2019

Campaign end

Results

750 donations

30 applications to the fund, with 27 people receiving a grant and two people gaining full time employment as of March 2019

31 pieces of coverage with over 50 million OTS

50k campaign video views

1,420 combined social following

6,438 engagements and 314.3k reach

Eight influencers engaged

90% positive engagement and comments

18.3k direct conversations with the public

220k+ footfall as part of the Christmas activity

Clear Channel’s most successful contactless giving campaign

Being looked at by other BIDs and councils as an exemplar in how to nudge people to ‘give differently’

More case studies

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Our Address

Cowshed Communication
3rd Floor,
Park House,
Greyfriars Rd,
Cardiff
CF103AF

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