
Spread the Love
United Purpose
Artist liaison – booking, briefing and management
Event logistics – appointment of event company and venue liaison
Media relations – pre and post-event PR and interview management
Creative – event poster
Copy writing – website, winners emails, Visit Wales and partner toolkits
Since 2016 Wales’ tourism efforts have been based around a theme. 2020 is the Year of Outdoors, encouraging visitors to let the outdoors in. Cowshed was responsible for the media launch. Our moment needed to showcase the very best of Wales’ outdoor offer and secure quality media coverage, drive web traffic and encourage social shares.
Wales is renowned for its breathtaking mountains, industrial heritage and for being the land of song. So we mashed these together and put on a music concert in an underground slate cavern in Snowdonia National Park. To make it that little bit more unique, the event took place over St David’s Day weekend on the leap day. Music-loving, prize drawer winners watched some of the best music coming out of Wales right now from a network of trampolines.
Were we mad? Maybe.
January 1, 2020
February 29, 2020
February 29, 2020
Artist liaison – booking, briefing and management
Event logistics – appointment of event company and venue liaison
Media relations – pre and post-event PR and interview management
Creative – event poster
Copy writing – website, winners emails, Visit Wales and partner toolkits
Since 2016 Wales’ tourism efforts have been based around a theme. 2020 is the Year of Outdoors, encouraging visitors to let the outdoors in. Cowshed was responsible for the media launch. Our moment needed to showcase the very best of Wales’ outdoor offer and secure quality media coverage, drive web traffic and encourage social shares.
Wales is renowned for its breathtaking mountains, industrial heritage and for being the land of song. So we mashed these together and put on a music concert in an underground slate cavern in Snowdonia National Park. To make it that little bit more unique, the event took place over St David’s Day weekend on the leap day. Music-loving, prize drawer winners watched some of the best music coming out of Wales right now from a network of trampolines.
Were we mad? Maybe.
January 1, 2020
February 29, 2020
February 29, 2020
United Purpose
BBC Wales
Cadwyn Housing
FOR Cardiff
FOR Cardiff
United Nations High Commissioner for Refugees
University Hospital of Wales
Comic Relief
Cowshed Communication
3rd Floor,
Park House,
Greyfriars Rd,
Cardiff
CF103AF
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