Feed the Heath

Client / Sector :

Not-for-profit

Target market :

General public in Cardiff

Deliverables :

Set up Twitter
Manage Twitter by posting daily and responding to comments and queries
Content curation
Three press releases: one for the launch announcement, as well as two to coincide with meeting targets of 50 000 and 65 000 of donations
Bespoke media pitches targeted to individual journalists
Media sell ins

Project Overview :

Amidst the global pandemic, March 2020 brought with it closures of hospitality outlets across the UK. This meant frontline NHS workers were unable to access on-site cafés.

Spotting a need to support key workers, Kasim Ali from Waterloo Tea cafe founded Feed the Heath as a volunteer-led initiative to supply healthy meals to NHS staff. On Saturday 28^th March, Feed the Heath was set up on Go Fund Me with the aim of offering 100 meals a day for 12 weeks to NHS workers at the University Hospital of Wales (UHW).

Cowshed offered support on the campaign and led on social media and media relations, starting with a pitch to media on the Saturday night and a tweet tagging relevant Cardiff people on the Sunday.

We wanted to raise the profile of the Feed the Heath campaign through media relations and online activity, raise £25,000 donations to serve 100 meals a day over 12 weeks and recruit additional businesses in Cardiff to volunteer for the campaign.