
Spread the Love
United Purpose
Amidst the global pandemic, March 2020 brought with it closures of hospitality outlets across the UK. This meant frontline NHS workers were unable to access on-site cafés.
Spotting a need to support key workers, Kasim Ali from Waterloo Tea cafe founded Feed the Heath as a volunteer-led initiative to supply healthy meals to NHS staff. On Saturday 28th March, Feed the Heath was set up on Go Fund Me with the aim of offering 100 meals a day for 12 weeks to NHS workers at the University Hospital of Wales (UHW).
Cowshed offered support on the campaign and led on social media and media relations, starting with a pitch to media on the Saturday night and a tweet tagging relevant Cardiff people on the Sunday.
We wanted to raise the profile of the Feed the Heath campaign through media relations and online activity, raise £25,000 donations to serve 100 meals a day over 12 weeks and recruit additional businesses in Cardiff to volunteer for the campaign.
March 31, 2020
April 1, 2020
May 29, 2020
Amidst the global pandemic, March 2020 brought with it closures of hospitality outlets across the UK. This meant frontline NHS workers were unable to access on-site cafés.
Spotting a need to support key workers, Kasim Ali from Waterloo Tea cafe founded Feed the Heath as a volunteer-led initiative to supply healthy meals to NHS staff. On Saturday 28th March, Feed the Heath was set up on Go Fund Me with the aim of offering 100 meals a day for 12 weeks to NHS workers at the University Hospital of Wales (UHW).
Cowshed offered support on the campaign and led on social media and media relations, starting with a pitch to media on the Saturday night and a tweet tagging relevant Cardiff people on the Sunday.
We wanted to raise the profile of the Feed the Heath campaign through media relations and online activity, raise £25,000 donations to serve 100 meals a day over 12 weeks and recruit additional businesses in Cardiff to volunteer for the campaign.
March 31, 2020
April 1, 2020
May 29, 2020
£75.5k donations
68k meals served
6m OTS
83 pieces of coverage
95k Twitter engagements
25 businesses involved
United Purpose
BBC Wales
Cadwyn Housing
FOR Cardiff
FOR Cardiff
United Nations High Commissioner for Refugees
Visit Wales
Comic Relief
Cowshed Communication
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Park House,
Greyfriars Rd,
Cardiff
CF103AF
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