City Of Arcades Day

Client / Sector :

FOR Cardiff

Target market :

Cardiff and surrounding areas

Deliverables :

  • Increase footfall in the city centre
  • Engage 80 businesses to get involved
  • Raise the profile of Cardiff’s arcades

Project Overview :

Following the launch of the City of Arcades campaign in July 2018, we put on a unique event – City of Arcades Day – in 2019 to maintain momentum and drive visitors to the city centre to explore what the arcades have to offer.

City of Arcades Day was held on Saturday 16th November with two weeks of activity leading up to the day. Working closely with businesses, media, partners and influencers, we were able to kick-start the Christmas shopping period in style and celebrate the seven historic arcades that make Cardiff unique.

August 5, 2019

Awarded Contract

November 1, 2019

Campaign launch

Two weeks of promotional activity leading up to the day

November 17, 2019

Campaign end

City Of Arcades Day

Client / Sector :

FOR Cardiff

Target market :

Cardiff and surrounding areas

Deliverables :

  • Increase footfall in the city centre
  • Engage 80 businesses to get involved
  • Raise the profile of Cardiff’s arcades

Project Overview :

Following the launch of the City of Arcades campaign in July 2018, we put on a unique event – City of Arcades Day – in 2019 to maintain momentum and drive visitors to the city centre to explore what the arcades have to offer.

City of Arcades Day was held on Saturday 16th November with two weeks of activity leading up to the day. Working closely with businesses, media, partners and influencers, we were able to kick-start the Christmas shopping period in style and celebrate the seven historic arcades that make Cardiff unique.

August 5, 2019

Awarded Contract

November 1, 2019

Campaign launch

Two weeks of promotional activity leading up to the day

November 17, 2019

Campaign end

Results

6% increase in footfall compared to the previous year

Generated 18 pieces of media coverage with 4.4m opportunities to see

Produced two videos, generating 77,877 views over the campaign period

Generated an overall reach of 404.4k on social media with 7,994 engagements

Generated 5,027 website clicks through digital advertising

Engaged 87 businesses, with 63% seeing an increase in sales as a result of the day

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Our Address

Cowshed Communication
3rd Floor,
Park House,
Greyfriars Rd,
Cardiff
CF103AF

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