#BelowZero

Client / Sector :

Not-for-profit

Target market :

General public across the UK

Deliverables :

  • Campaign idea and strategy
  • Proactive and reactive media story development for international /foreign affairs, UK national and local media Placement of UNHCR’s Goodwill Ambassador stories from Tanya Burr and David Morrisey
  • Securing new advocates for the cause including ex-Love Islander and humanitarian, Camilla Thurlow and parent bloggers Louise Pentland and Muslim Mummy Lifestyle

Project Overview :

Syrian refugee families face a constant battle to keep their children’s shoes and clothes dry during winter storms, flooding and snow. This is something we can all relate to. A parent or not, nobody wants to see a child unable to stay warm and dry. Through storytelling and visual representation, we worked with UNHCR, the United Nations Refugee Agency to demonstrate the harsh reality refugee families are living in to drive donations to its winter appeal.

Our media campaign was created to get people talking, tell the stories of the people struggling and demonstrate the impact of donations.

November 1, 2019

Awarded Contract

Contract begins

January 1, 2020

Campaign launch

Campaign launch

February 29, 2020

Campaign end

#BelowZero

Client / Sector :

Not-for-profit

Target market :

General public across the UK

Deliverables :

  • Campaign idea and strategy
  • Proactive and reactive media story development for international /foreign affairs, UK national and local media Placement of UNHCR’s Goodwill Ambassador stories from Tanya Burr and David Morrisey
  • Securing new advocates for the cause including ex-Love Islander and humanitarian, Camilla Thurlow and parent bloggers Louise Pentland and Muslim Mummy Lifestyle

Project Overview :

Syrian refugee families face a constant battle to keep their children’s shoes and clothes dry during winter storms, flooding and snow. This is something we can all relate to. A parent or not, nobody wants to see a child unable to stay warm and dry. Through storytelling and visual representation, we worked with UNHCR, the United Nations Refugee Agency to demonstrate the harsh reality refugee families are living in to drive donations to its winter appeal.

Our media campaign was created to get people talking, tell the stories of the people struggling and demonstrate the impact of donations.

November 1, 2019

Awarded Contract

Contract begins

January 1, 2020

Campaign launch

Campaign launch

February 29, 2020

Campaign end

Results

Five pieces of coverage including the Metro, the Independent, the Guardian (campaign launched during month of Australian Fires, Coronavirus outbreak, Prince Harry and Meghan leaving royal duties)

Nine influencers engaged with a reach over 700,000 across channels

Over 182,000 USD raised in the UK in the week of media and fundraising channels outreach for Idlib crisis

More case studies

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Cowshed Communication
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Park House,
Greyfriars Rd,
Cardiff
CF103AF

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